How they impact new technologies in gastronomic tourism, experiential tourism boom or the keys to anticipate the desires of the traveler through the Big Data are some of the trends that will address this issue of the Forum TurisTIC.
Organized by the technological centre (member of Tecnio) Eurecat, Forum Turístic will also discuss how enhance the accessibility of destinations and emerging businesses in tourism, a sector in which 43 percent of all web traffic of travel already is sold from smartphones and with a growing demand by 15 percent of the population living with disabilities.
Open the Conference the Minister of enterprise and knowledge of the Generalitat de Catalunya, Jordi Baiget Cantons, the Councillor of occupation, business, trade and tourism of the city of Barcelona, Agustí Colom Palau; Pere Regull, Deputy Assistant of tourism of the Diputació de Barcelona, and the President of Eurecat, Xavier Torra. Then, César del Barrio, director of innovation in the public sector and industrial of Tecnocom, will present recommendations contextualized ETUR2020 platform.
Presentation of the project of the SGTIC in the field of tourism
Secretary for the governance of the information technologies and the communication of the Generalitat de Catalunya, Jordi Puigneró, will present the project of the SGTIC in the field of tourism.
Impact of technology in the business tourism and society
To explain the impact of tourism in the company and in society, the first day of tour it will feature Eric Philippart, principal administrator of the European Commission, and Dimitrios Buhalis, head of the Tourism Department of the University of Bournemouth and etourism Lab director.
Gastronomic tourism and experiential tourism
The challenges of the future in the culinary tourism focus a round table which will be moderated by the director-General of the Alicia Foundation, Toni Massanés, and in which will participate Mayte Carreño, Michelin Travel commercial Director, as well as the chef with Michelin star Carles Abellan; Poly Suñer, co-founder of creative Bistro RPA Food; the Foodblogger and culinary stylist Marta Sanahuja (Delicious Martha); Flor Somaschini, co-founder Check-eat, and Rafael González, managing partner of Vivential Value.
Experiential tourism will have a heavy burden in the present edition of TurisTIC, through Ludo Verheggen, director of Marketing for Amadeus Spain; Jesús Garrido, country manager of Virtualware; Mireia Massagué, Director Comercial de Gaudí Exhibition; Ana Requejo, responsible for culture and tourism of Eurecat projects; Albert Sierra and Prado Gabriel, of the Catalan Agency of MAC-Ullastret Cultural Heritage; Elena Rodríguez, founder of AuthentiCitys, and Charles Elias, CEO and co-founder of TripUniq.
Trends, technology, and innovation in accessible tourism
The second day of Turístic review innovations in the field of accessible tourism, from the contributions of Jesús Hernández, director of Universal accessibility of Fundación ONCE; Angelika Hild, Project Manager of the project PANTOU, and Dimitrios Buhalis, director of etourism Lab Bournemouth University.
In addition, inclusiveness and accessibility will be analyzed within the meeting “Tourism for all”, from the contributions of Xavier Catasús, responsible for business of the health sectors and Eurecat sport; Josep Esteba García-Valdecasas, founder and CEO of Mapp4all; Julia Montero, CEO of Barcelona Zero Limits; Robin Ribback, CIO of VerbaVoice, and Toribio Yun, CEO of Local nature.
Innovation in hotels and tourism and Big Data
TurisTIC devoted a session to innovation in hotels, which will be led by Roger Callejà, director of innovation and Ecommerce of the Barcelona hotels Guild; Agustín Navarro, CEO of Lhings, and Carlos García, CEO of Unsheeping.
Tourism and Big Data focus the last session of Turístic, where speakers will include Xavier Font, head of the technical Office of tourism of Diputació of Barcelona; Ivan Leanizbarrutia, CEO of chimera Social CRM; Nacho Lafuente, CEO of Datumize; Ester Manzano, Manager of the public sector of Altran innovation, and Rodrigo Menchaca, Chief Development Officer of WeGo City.
TurisTIC has established itself as the Congress of reference about how new technologies strengthen the tourism sector making it more productive and competitive in a changing environment and evolving. The Congress, which will be held in CaixaForum Barcelona, has the support of the Generalitat de Catalunya, Diputació de Barcelona, the Barcelona City Council, Tecnocom and Caixabank.