Category Archives: Realidad Virtual

Virtual Reality the next step

This has been a great year for the reality augmented thanks to Pokémon Go. Virtual reality awaits their turn be in 2017, but for that need, in addition to improving your hardware, another application of great impact.

The past year will be remembered in the still-brief history of virtual reality as the first in which surpassed the 1,000 million dollars in revenue, according to estimates by the consulting firm Deloitte. Virtual reality goggle sales grew 1047% to 8.2 million units, but however 2016 was not the year of the launch of the business. Why?

A recent report by Business Insider Intelligence like the figures of the industry, reaching the conclusion of virtual reality (VR, for its acronym in English) is still a volatile market, which still boiling water lacks, in colloquial terms. “In a sense, reminded the industry of smartphones in the middle of the last decade: a lot of software and hardware manufacturers come into the industry with a huge lack of certainties and without commonly accepted standards”, according to this study.

Evolution of Virtual Reality

That with respect to the offer. In terms of demand, Business Insider Intelligence is clear that everything is prepared so that there is a lug in the collective interest in the VR. Missing a push: an application that captures global attention, as happened in 2016 with augmented reality and Pokémon Go. The consultant not elucubra on candidates for that great success that will change the history of the VR, but you do have clear which is falling by a combination of factors: advances in hardware, the progressive interests of developers and consumers, and the increase in global investment, which will be placed in $ 2,600 million in 2016, according to the consulting firm CB Insights, , with a 271% increase over the same period of the previous year.

While this popularization, manufacturers and early adopters of the VR move on the edge between quality and price of devices: the price has to be competitive, and at the same time the immersive experience should be attractive enough as to convince the consumer to a viewer on your face on a regular basis. Moreover, if the manufacturers bet on low prices but offer experiences poor or even bad quality, run the risk of generating a rejection to the VR that will not disappear from one day to another.

To date, what is affordable has no quality and what is quality is not affordable. In this dichotomy move three types of deals: the VR based on smartphones; which works with game consoles or PCs and the autonomous VR. The first has a more affordable price, but lame in the quality of the experiences; the second is very immersive, but it can become very expensive. Finally, the autonomous VR is located half-way between the two.

The VR which works with the mobile is the clear winner of the short term, but their future options have a ceiling. At the moment, it is affordable and has some roots in the market, as Google Cardboard and Samsung Gear VR models. In addition, some Giants are making promotional efforts: Google has come to give his Daydream glasses with the purchase of your premium Pixel phone.

Against half a million units of VR goggles linked to a mobile phone sold by 2015, BI Intelligence estimates placed its sales in four million at the end of 2016, 6.4 million at the end of 2017 and 36 billion in 2022. It is not a great success. By contextualizing these figures, Apple sells between 40 and 50 million iPhones… each quarter.

But the main problem of the VR linked to smartphones is not the interest of the consumer, but technical: the capacity of computer processing involving the good experiences of virtual reality may be incompatible with a mobile phone.

The VR will then be one of the few realities of the future to escape from the all-powerful smartphone? As emphasizes Paul Lee, head of the area of TMT (technology, media and telecommunications) from Deloitte Research, “the market of smartphones with possibility of VR is currently more than 2,000 million devices, but if we think of really good VR, you need very fast processors and true high definition displays. “Then the niche market is reduced to between 100 and 200 million smartphones”.

The experiences of virtual reality based on personal computers and consoles emerge as interesting alternatives. The problem with the PC is the price: in addition to the cost of the computer and the possible accessories, VR devices are expensive. Their prices move in the fork between 500 and 1,000 euros, 800 dollars-live HTC and Oculus Rift in the $600.

The use of virtual reality

Many companies launched their first glasses, and thus gave the relay also to developers, who are now working in applications, games, and much more content for this technology. However, 2017 may be the key that determines the use of this technology not only for fun, but also to facilitate our work.

So far, the use of virtual reality has been clear: Samsung launched their team Gear VR video games and movies; the Google Daydream have introduced services like Street View and experiences of cinema as Fantastic Beasts, but the ecosystem of Microsoft announced in October sunglasses promises to go one step further, allowing you to organize your computer desktop in your new viewers connected to Windows 10.

“In the next five years we hope to see the promise of virtual reality in other fields such as education, logistics or manufacturing,” said Chris Chute, Vice President of analysis of key trends of IDC.

IDC is considered as a key factor that in 2017, there will be more devices on the market and more competition, a detail that will help reduce the price of sunglasses and also phones and compatible computers.

Some devices of Virtual Reality

The arrival of Google Daydream, will launch in 2017 and devices from the end of 2016 to have the opportunity to connect to the virtual reality without major problems, making sunglasses from different manufacturers can be used by a user of a device from another brand without drawbacks. So far we have seen the VR Gear only available for phones from Samsung and the LG 360 VR, following the same path, but the Daydream View have opened a new horizon, which for the company’s analysis is the key to this segment.

“The increase in new and less expensive hardware will put technology virtual and augmented reality within the reach of a growing number of companies and individuals,” said Tom Mainelli, Vice President, devices and virtual reality and reality augmented on IDC.
According to Microsoft, more than 400 million devices already have 10 Windows in more than 192 countries. This is important because many of the computers with capability to support this operating system can also do it with the next update of the Windows 10 Creators Update, which will give support to virtual reality.

The basic requirements of the computers will not be those of a super powerful machine, unlike what is needed to be able to use a few live HTC. Sunglasses from Microsoft partners, who will arrive in the spring, will be compatible with computers that have at least 4GB of RAM, USB port 3.0, graphics card with DirectX 12 technology and support a central processing unit of quad-core math with hyperthreading technology.

Said the company in the presentation of the update of Windows 10, its aim is to get creativity of the users every day through popular tools like the new Paint 3D or Power Point, that allow you to have a different experience that you can also experiment with glasses.

The philosophy of Microsoft definitely has the power to change the concept that until now has remained in virtual reality: “there is a difference if you want to play Halo, or if you want to play yourself. The entrance to play anything was to buy a computer from US$ 1,500; that’s what we got”, he said in an interview Alex Kipman, director of HoloLens at Microsoft. He is expected that the company virtual reality goggles costing US$ 299.