How many times when you enter a shop, you receive very well, you serve the best way and impacted quedas with good explanation and promotion of a product?, or perhaps, you’ve resisted to taste juice or liquor that a beautiful woman offers free of charge in a super market?
The former details serve as introduction to discuss a topic of utmost importance within the promotion product at a point of sale: the merchandising.
For starters, we can define the Merchandising, as activity in retail establishments, based on actions of promotion on all products that are sold there, in order to optimize the selling space, or in short, all the marketing activities carried out at a point of sale.
It should be noted that as well as the marketing creates demand for products through advertising and promotions, and these in turn push the customer at the point of sale, Merchandising pushes to the consumer at the point of sale.
The main reason why are placed posters of Coca-Cola in a shop, tasting points are installed in a shopping mall, distributed information sheets with the menu of the restaurant in the corner or a beautiful girl or an attractive man you stop to talk to you about a product, is the increase sales and make a product and its campaign to be known and remembered always, and improve participation in the market.
It is not true that no one would dare to go near a shelf where the products are dirty or worse, have already defeated? This is the first point to consider when merchandising is, in good condition and the cleaning are important if you want to wake up the consumer habits of purchase of the product offered.
In the Merchandising objective: give life to a product at the point of sale and increase your sale
Closely linked to the previous one, the next step which is the decoration of the point of sale to make it more eye-catching is and thus encouraging customers to visit the facilities and worry about what there is being sold. Let us remember that many times we’ve gone out of restaurants or food sites because the lighting is bad, the colors of the walls transmitted desolation or there were no posters or striking pictures that observe.
In third place is very important the location of products at points of sale, is of great utility that they are located by “families” and well ordered, quantities to reach for all those who want to purchase the product, that are easy to purchase and access, and is very important that there is adequate space for travel within the establishment to avoid inconvenience to customers.
The fourth point to keep in mind is to have a consumer-friendly price policy. Remember that all of us are always looking for the lowest price for a same product that you can get in several parts. Likewise, guarantee having the article, shall we acquire it with greater confidence.
Finally, good care at a point of sale will result in great benefits in the sale of a product, for this, it is necessary to have a staff of trained and mostly oriented to the total satisfaction of the consumer.
As you could see, in establishments selling products, there are many factors that will succeed or fail, for that reason, go to certain places to purchase products is becoming an excellent opportunity for fun and knowledge, which will cause that the Act of purchase becomes less boring every day.